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Content & Creative Careers

Editorial Manager

Grow your career as Editorial Manager.

Shaping compelling narratives, overseeing content creation to captivate audiences

Directs 5-10 writers and editors on multi-channel projects.Approves 20-50 pieces weekly, targeting 95% audience engagement.Collaborates with marketing to integrate SEO, boosting traffic by 30%.
Overview

Build an expert view of theEditorial Manager role

Shapes compelling narratives and oversees content creation to captivate audiences. Leads editorial teams in producing high-quality, engaging materials across platforms. Ensures content aligns with brand voice while meeting deadlines and metrics.

Overview

Content & Creative Careers

Role snapshot

Shaping compelling narratives, overseeing content creation to captivate audiences

Success indicators

What employers expect

  • Directs 5-10 writers and editors on multi-channel projects.
  • Approves 20-50 pieces weekly, targeting 95% audience engagement.
  • Collaborates with marketing to integrate SEO, boosting traffic by 30%.
  • Manages budgets up to $500K annually for content production.
  • Conducts reviews to maintain 98% quality standards.
  • Coordinates with designers for visual-content synergy.
How to become a Editorial Manager

A step-by-step journey to becominga standout Editorial Manager

1

Gain Writing Experience

Start as a junior writer or editor, producing 50+ articles to build portfolio and editorial eye.

2

Develop Leadership Skills

Lead small teams in freelance projects, managing workflows for 10-20 deliverables monthly.

3

Pursue Editorial Training

Complete courses in content strategy, honing skills to oversee diverse media outputs.

4

Build Industry Network

Attend 4-6 conferences yearly, forging connections with publishers and creators.

5

Earn Relevant Certifications

Obtain credentials in digital editing, applying to real-world content audits.

Skill map

Skills that make recruiters say “yes”

Layer these strengths in your resume, portfolio, and interviews to signal readiness.

Core strengths
Lead editorial teams to meet production deadlinesEdit content for clarity, accuracy, and engagementDevelop content strategies aligned with business goalsManage budgets and resources for editorial projectsCollaborate with cross-functional stakeholders on campaignsAnalyze audience metrics to refine content approachesEnsure compliance with style guides and legal standardsMentor junior staff to elevate team performance
Technical toolkit
CMS platforms like WordPress and Adobe Experience ManagerSEO tools such as Ahrefs and Google AnalyticsProject management software including Asana and TrelloGrammar and style checkers like Grammarly Pro
Transferable wins
Strategic planning and prioritizationEffective communication and feedback deliveryProblem-solving in fast-paced environmentsAdaptability to evolving media trends
Education & tools

Build your learning stack

Learning pathways

Typically requires a bachelor's degree in journalism, communications, or English; advanced roles benefit from master's in media studies.

  • Bachelor's in Journalism from accredited university
  • Degree in English with creative writing focus
  • Communications major with media production minor
  • Online MFA in Writing for editorial depth
  • Certificate in Digital Media from community college
  • MBA with marketing concentration for leadership

Certifications that stand out

Certified Professional Editor (CFE)Google Analytics CertificationContent Marketing Institute CertificationAP Stylebook ProficiencyDigital Marketing Professional (DMP)Project Management Professional (PMP)SEO Fundamentals by MozEditorial Freelancers Association Certification

Tools recruiters expect

Google Workspace for collaborative editingAdobe Creative Suite for content formattingSlack for team communicationsTrello for workflow managementGrammarly for proofreading efficiencySEMrush for keyword researchCanva for quick visual aidsHootsuite for social content schedulingBasecamp for project trackingBuzzSumo for trend analysis
LinkedIn & interview prep

Tell your story confidently online and in person

Use these prompts to polish your positioning and stay composed under interview pressure.

LinkedIn headline ideas

Optimize profile to showcase editorial leadership, highlighting team achievements and content impacts.

LinkedIn About summary

Dynamic Editorial Manager with a proven track record of leading teams to produce award-winning content that drives 40%+ engagement growth. Expert in strategy, editing, and cross-team collaboration. Passionate about storytelling that resonates across digital platforms.

Tips to optimize LinkedIn

  • Feature metrics like 'Led team to 25% traffic increase' in experience sections.
  • Include portfolio links to published articles and campaigns.
  • Engage in industry groups for visibility and networking.
  • Use endorsements for key skills like content strategy.
  • Post weekly insights on editorial trends to build thought leadership.
  • Tailor summary to target publishing and media recruiters.

Keywords to feature

editorial managementcontent strategyteam leadershipdigital publishingSEO optimizationbrand storytellingaudience engagementproject coordinationmedia productioncopy editing
Interview prep

Master your interview responses

Prepare concise, impact-driven stories that spotlight your wins and decision-making.

01
Question

Describe how you've led a team through a tight content deadline.

02
Question

How do you ensure content aligns with brand guidelines while innovating?

03
Question

Walk us through analyzing metrics to improve editorial performance.

04
Question

Share an example of collaborating with marketing on a campaign.

05
Question

How would you handle conflicting feedback from stakeholders?

06
Question

What strategies do you use to mentor junior editors?

07
Question

Explain your approach to budgeting for content projects.

08
Question

How do you stay updated on digital content trends?

Work & lifestyle

Design the day-to-day you want

Fast-paced role blending creative oversight with administrative duties; hybrid setups common, with 40-50 hour weeks peaking during launches.

Lifestyle tip

Prioritize tasks using agile methods to avoid burnout.

Lifestyle tip

Schedule daily check-ins for team alignment and morale.

Lifestyle tip

Leverage remote tools to balance flexibility and deadlines.

Lifestyle tip

Set boundaries on after-hours reviews to maintain work-life harmony.

Lifestyle tip

Incorporate feedback loops to streamline revisions.

Lifestyle tip

Track personal KPIs to demonstrate value in reviews.

Career goals

Map short- and long-term wins

Advance from tactical editing to strategic content leadership, aiming for roles influencing organizational narratives and audience growth.

Short-term focus
  • Lead 3 major content projects with 90% on-time delivery.
  • Mentor 2-3 juniors to independent editorial roles.
  • Implement SEO enhancements increasing traffic by 20%.
  • Expand network by attending 2 industry events quarterly.
  • Achieve certification in advanced content strategy.
  • Optimize team workflows reducing revision cycles by 15%.
Long-term trajectory
  • Secure Editorial Director position within 5 years.
  • Launch personal content platform reaching 10K followers.
  • Influence company-wide media strategy with measurable ROI.
  • Publish book on editorial leadership principles.
  • Build team of 15+ handling multi-million budgets.
  • Contribute to industry standards via associations.
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