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Advertising Director Cover Letter Example

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Brand awareness lift+34%
Campaign ROI5.6x
Media efficiency gain-22% CPM

This advertising director cover letter example complements the advertising director resume example.

It demonstrates how to reference wins like achieving +34% brand awareness lift, achieving 5.6x campaign ROI, and achieving -22% CPM media efficiency gain without repeating your resume word for word.

Bring personality forward by emphasizing strengths such as Aligns brand storytelling with rigorous media measurement to maximize ROI, Builds agile teams and vendor ecosystems that adapt to new channels faster, and Translates data into clear narratives for executive, finance, and creative stakeholders.

Cover Letter preview for Advertising Director Cover Letter Example
How to use this cover letter
Dear Hiring Manager,

I'm excited to apply for the Advertising Director position. Advertising director raising brand awareness 34%, delivering 5.6x ROI, and cutting CPM 22% through integrated storytelling and data-led media investments.

At Stella Brands, led annual media and creative budget across TV, CTV, digital, social, and experiential channels, achieving substantial awareness lift and strong ROI through targeted campaigns. Introduced MMM and incrementality testing, which enabled greater efficiency and reallocation into high-performing channels.

I have a track record of achieving +34% brand awareness lift, achieving 5.6x campaign ROI, and achieving -22% CPM media efficiency gain.

My key strengths include Aligns brand storytelling with rigorous media measurement to maximize ROI, Builds agile teams and vendor ecosystems that adapt to new channels faster, and Translates data into clear narratives for executive, finance, and creative stakeholders.

I'm known for strengths in leadership, media, and brand while partnering with cross-functional teams.

I would welcome the opportunity to discuss how my experience can support your goals. Thank you for your time and consideration.

Samantha Reed
Advertising Director | Omnichannel Strategy & Creative Leader

Highlights

  • Aligns brand storytelling with rigorous media measurement to maximize ROI.
  • Builds agile teams and vendor ecosystems that adapt to new channels faster.
  • Translates data into clear narratives for executive, finance, and creative stakeholders.

Tips to adapt this example

  • Choose one metric such as achieving +34% brand awareness lift to show the scale of your impact.
  • Mirror the language from the job post in your first paragraph to signal fit immediately.
  • Anchor each paragraph around a single achievement and quantify the outcome when possible.
  • Close with a confident call to action that makes it easy to move to the interview stage.
  • Adapt the focus of the second paragraph to spotlight strengths like Aligns brand storytelling with rigorous media measurement to maximize ROI.

Keywords

Media StrategyCreative DirectionIntegrated CampaignsAgency ManagementBrand PartnershipsBudget StewardshipMeasurement & MMMNegotiationTeam LeadershipOmnichannel Marketing
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