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Brand Manager Cover Letter Example

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Market share gain+3.4 pts
Brand equity lift+17 pts
Campaign ROI4.3x

This brand manager cover letter example complements the brand manager resume example.

It demonstrates how to reference wins like achieving +3.4 pts market share gain, achieving +17 pts brand equity lift, and achieving 4.3x campaign ROI without repeating your resume word for word.

Bring personality forward by emphasizing strengths such as Turns consumer insight into differentiated positioning and launch strategies, Balances long-term brand health with short-term revenue KPIs, and Builds strong partnerships with agencies, retailers, and cross-functional teams.

Cover Letter preview for Brand Manager Cover Letter Example
How to use this cover letter
Dear Hiring Manager,

I'm excited to apply for the Brand Manager position. Brand manager delivering 3.4-point share gains and 4.3x ROI by pairing consumer insight with integrated launch planning.

At Harbor Home, I managed a diverse portfolio in fragrance and home care categories. I drove market share growth through innovative brand positioning and strategic launch timelines.

I have a track record of achieving +3.4 pts market share gain, achieving +17 pts brand equity lift, and achieving 4.3x campaign ROI.

My key strengths include Turns consumer insight into differentiated positioning and launch strategies, Balances long-term brand health with short-term revenue KPIs, and Builds strong partnerships with agencies, retailers, and cross-functional teams.

I'm known for strengths in brand, gtm, and strategy while partnering with cross-functional teams.

I would welcome the opportunity to discuss how my experience can support your goals. Thank you for your time and consideration.

Allison Greer
Brand Manager | CPG Innovation & Integrated Launches

Highlights

  • Turns consumer insight into differentiated positioning and launch strategies.
  • Balances long-term brand health with short-term revenue KPIs.
  • Builds strong partnerships with agencies, retailers, and cross-functional teams.

Tips to adapt this example

  • Choose one metric such as achieving +3.4 pts market share gain to show the scale of your impact.
  • Mirror the language from the job post in your first paragraph to signal fit immediately.
  • Anchor each paragraph around a single achievement and quantify the outcome when possible.
  • Close with a confident call to action that makes it easy to move to the interview stage.
  • Adapt the focus of the second paragraph to spotlight strengths like Turns consumer insight into differentiated positioning and launch strategies.

Keywords

Brand PositioningGo-to-MarketConsumer InsightsProduct LaunchesIntegrated MarketingAgency ManagementCategory StrategyBudget StewardshipMedia PlanningMarket Research
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