raised awareness
Raised awareness refers to initiatives that increase visibility, understanding, or engagement with a brand, cause, or product among target audiences, often leading to measurable growth in reach or influence. It emphasizes strategic efforts in marketing, PR, or outreach that drive business impact through heightened public or stakeholder attention.
Resume bullet exampleWhen to use it
See how to use this word effectively in your resume with real examples and best practices.
Resume bullet example
Real resume example
Orchestrated social media campaign that raised awareness among 500,000 users, resulting in 35% increase in brand engagement and 20% sales uplift.
This bullet works by starting with a strong verb, incorporating the phrase naturally, and ending with concrete metrics to showcase tangible business impact.
When to use it
Use 'raised awareness' in your achievements section for roles in marketing, PR, communications, or community engagement to highlight quantifiable successes like increased audience reach or engagement metrics. Pair it with action verbs such as 'orchestrated' or 'mobilized' and include specific numbers or percentages to quantify ROI, demonstrating your ability to influence outcomes and attract recruiters focused on growth-oriented skills.
Pro Tip
Pair this word with metrics, tools, or collaborators to show tangible impact.
Tips for using this wordLayer context, metrics, and collaborators so this verb tells a complete story.
Action point
Quantify impact with metrics like audience growth percentages or engagement rates to make achievements credible.
Action point
Contextualize efforts by specifying the platform, channel, or audience targeted for relevance.
Action point
Combine with verbs like 'championed' or 'spearheaded' to convey leadership in awareness-building.
Action point
Tailor to industry needs, such as sustainability campaigns for CSR roles or product launches for marketing positions.
Action point
Highlight cross-functional collaboration if awareness efforts involved multiple teams or departments.
Action point
Follow up with outcomes like lead generation or policy changes to link awareness to broader goals.
More alternativesPick the option that best reflects your impact.
Boost Brand Visibility
Amplify Engagement
Enhance Perception
Expand Reach
Elevate Influence
Spark Interest Surge
Heighten Stakeholder Focus
Advance Public Profile
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