pursued leads
Pursued leads refers to the proactive process of identifying, contacting, and following up on potential clients or opportunities to convert them into tangible business outcomes. It emphasizes initiative in sales and development cycles, focusing on expanding networks and driving revenue growth through targeted engagement.
Resume bullet exampleWhen to use it
See how to use this word effectively in your resume with real examples and best practices.
Resume bullet example
Real resume example
Pursued leads across 200+ prospects quarterly, converting 35% into clients and generating $450K in annual revenue
This bullet quantifies pursuit efforts with specific numbers, showcasing direct business impact
When to use it
Incorporate 'pursued leads' in achievement sections of resumes for sales, marketing, or business development roles to highlight your contributions to client acquisition and revenue expansion. Pair it with quantifiable metrics like conversion rates or generated revenue to demonstrate impact, and vary with synonyms to keep bullet points dynamic while emphasizing measurable results across experiences.
Pro Tip
Pair this word with metrics, tools, or collaborators to show tangible impact.
Tips for using this wordLayer context, metrics, and collaborators so this verb tells a complete story.
Action point
Start bullets with 'pursued leads' to emphasize initiative in opportunity creation
Action point
Include metrics like conversion percentages to validate success
Action point
Contextualize with industry-specific lead sources for relevance
Action point
Balance with team contributions if applicable to show collaboration
Action point
Use active voice to convey energy and ownership
Action point
Tailor phrasing to job descriptions containing similar sales language
More alternativesPick the option that best reflects your impact.
Follow Up Prospects
Generate New Opportunities
Secure Client Engagements
Convert Potential Leads
Drive Sales Pipelines
Cultivate Business Relationships
Nurture Prospect Interactions
Advance Deal Opportunities
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