Sales Representative Cover Letter Example
This sales representative cover letter example complements the sales representative resume example.
It demonstrates how to reference wins like achieving 118% quota attainment, achieving 42/yr new accounts, and achieving +$1.1M cross-sell revenue without repeating your resume word for word.
Bring personality forward by emphasizing strengths such as Balances self-sourced pipeline with account expansion to overachieve on revenue, Maintains disciplined CRM and forecasting practices, and Builds long-term customer loyalty through education and service coordination.

I'm excited to apply for the Sales Representative position. Sales representative covering multi-state territory with 118% quota attainment, 42 new accounts annually, and $1.1M cross-sell revenue through consultative selling.
At Apex Medical Supplies, i manage a five-state territory selling durable medical equipment, consistently exceeding sales targets through strategic planning and client engagement. By opening new healthcare accounts via targeted outreach, trade shows, and distributor partnerships, I have strengthened market presence and driven sustainable growth.
I have a track record of achieving 118% quota attainment, achieving 42/yr new accounts, and achieving +$1.1M cross-sell revenue.
My key strengths include Balances self-sourced pipeline with account expansion to overachieve on revenue, Maintains disciplined CRM and forecasting practices, and Builds long-term customer loyalty through education and service coordination.
I'm known for strengths in territory sales, customer relationships, and prospecting while partnering with cross-functional teams.
I would welcome the opportunity to discuss how my experience can support your goals. Thank you for your time and consideration.
Highlights
- Balances self-sourced pipeline with account expansion to overachieve on revenue.
- Maintains disciplined CRM and forecasting practices.
- Builds long-term customer loyalty through education and service coordination.
Tips to adapt this example
- Choose one metric such as achieving 118% quota attainment to show the scale of your impact.
- Mirror the language from the job post in your first paragraph to signal fit immediately.
- Anchor each paragraph around a single achievement and quantify the outcome when possible.
- Close with a confident call to action that makes it easy to move to the interview stage.
- Adapt the focus of the second paragraph to spotlight strengths like Balances self-sourced pipeline with account expansion to overachieve on revenue.
Keywords
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